The Client: Messe München International

Messe München International (MMI) is one of the world’s leading trade-fair organizers, hosting some 40 specialist conventions for capital equipment, consumer goods, and new technologies. Aside from organizing numerous trade-fair events in Munich, the company also holds specialist conventions in Asia, Russia, South America, and the Middle East.

The Task:

Our task was to redevelop and enhance the e-card application used at many of the company’s international trade-fair websites, and to provide integration with contentkey. E-cards are simple electronic postcards used to greet or provide information to recipients.

The Goals Achieved:

The employees of Messe München International are now able to quickly upload new designs for each trade fair in the e-card application – a standard feature of the contentkey system. The e-cards can now be updated from the company's content management system and flexibly added to various areas of its website. Now external users can also upload custom designs for their e-card. To improve security for users, a confirmation e-mail is now forwarded to senders. This prevents spam from illegitimate E-Mail addresses.